Victorian Tiling

The Solution

Victorian Tiling is one of the most classic, and refined British art-forms, seen in thousands of homes across the UK. This identity explores the intricacies of such craftsmanship, through simple geometries and a refined serif.

Taking it Back to Basics

At the core of the identity is a timeless icon, created from the three most important shapes of Victorian era tiling - a right angle triangle, square and diamond. Together these shapes create the patterns we see in paths and floors across the nation, linking the brand to a deep heritage. The mark symbolizes geometric precision and skill set required to perfect this craft. Two contrasting greens encapsulate the brand's historical culture and aims for sustainability.