The Unknown Bar Co

The Solution

Contemporary and industrial, The Unknown Bar Co looks to redefine the events space in the south UK, with a range of mobile bars stocked with great handmade cocktails and friendly staff. The launch explores a visual identity built around mystery, discover and refined industrial aesthetics, encapsulated in its timeless eye logo and contrasting colour palette. The mark symbolizes perception, curiosity, and the act of uncovering the unknown - inviting patrons into an exclusive, almost ritualistic experience. The design extends across minimal yet bold typography, subtle visual elements and a stripped-back, modular setup that allows to adapt while maintaining its signature air of intrigue.