Nifty

The Solution

Based on a fun dog character called Benny, Nifty is an application that gamifies productivity for the benefit of mental health. The idea is that each user receives a daily prompt of varying levels and topics based off a short on-boarding to customize their experience, the prompt asks them to do a small task, whether socializing or a chore, it aims to help those struggling with mental health issues or procrastination and avoid social media addiction, by introducing reward systems and a competitive aspect. This application uses off principles of design and psychology to create positive feelings, assisted by visuals of soft iconography, rounded corners and pleasant eccentric colours. The concept uses a friendly, warm and slightly comedic tone of voice to appeal to a younger generation, and creating a positive, non-harmful or addictive atmosphere within the app.

The Mascot - Benny

Benny's wavy, quirky design is a destruction of corporate systems - a fluid, adaptable representation of how life should be; fun and rewarding. Man's best friend, a dog was the perfect metaphor of loyalty and companionship, a personal accountability partner for the customer base.