Rebrand

With the future of technology at its core, blanklab looks to redefine itself coming into 2025. The refresh is designed from the visuals of code, technology and digital art - conveying our futurist mindset and dedication to a forward thinking ethos, with a mascot that is timeless and eccentric.

The Icon

A skull mascot created from pixels, 'Dott' is both a experimental rejection of status-quo aesthetics and an embrace of raw, system-driven, functional design. The pixels hint at distortion and the tension between the digital and the physical, a key part of my works focus. A data-centred approach of modularity that reflects on an iconic approach to design.

Blanklab in motion

The new identity focuses on using motion design elements to embody our personality. In creating movement, we can convey emotion and interact with the consumer, in a digital-first forward thinking concept.